Deciding to purchase the same item at David Jones or Myer, represent what kind of decision?
A) Basic purchase or consumption decision.
B) Channel purchase decision.
C) Payment purchase decision.
D) Brand decision.

Question

Quizplus · Accepted Answer

The decision to purchase the same item at David Jones or Myer represents a channel purchase decision, as the choice is between two different retail channels or stores.

Deciding to Purchase the Same Item at David Jones or Myer