Generally, ethnic-specific advertising is more effective than general advertising for the same product.

Question

Quizplus · Accepted Answer

Ethnic-specific advertising can better target the cultural backgrounds, values, and preferences of specific ethnic groups, which can lead to more effective marketing and higher sales. General advertising may not resonate as well with diverse communities and may miss out on important cultural nuances. Studies have shown that ethnic-specific advertising is more likely to result in brand loyalty and repeat purchases.

Generally, Ethnic-Specific Advertising Is More Effective Than General Advertising for the Same