'Birds of a feather flock together' is the underlying rationale for _____ clustering.
A) demographic
B) geographic
C) psychographic
D) geodemographic

Question

Quizplus · Accepted Answer

Geodemographic clustering combines both geographic and demographic factors to identify groups of people who live in the same area and share similar characteristics. This approach is based on the idea that people who live close to each other are likely to have similar lifestyles, values, and preferences. Thus, the "birds of a feather" principle applies and people with similar backgrounds and interests are more likely to flock together in the same neighborhood.

'Birds of a Feather Flock Together' Is the Underlying Rationale