Sam was preparing a questionnaire designed to help classify individuals by their social class. The questionnaire asked the individual's occupation, income and education, as well as some geodemographic information. Sam was using:
A) non-systematic measures.
B) invalid measures.
C) reputational measures.
D) objective measures.

Question

Quizplus · Accepted Answer

Sam was using objective measures because he was gathering specific and measurable information such as occupation, income, education, and geodemographic data to classify individuals by their social class. These measures are based on factual and verifiable data that can be quantified and analyzed objectively, rather than relying on subjective perceptions or opinions.

Sam Was Preparing a Questionnaire Designed to Help Classify Individuals