When product usage can be correlated with a particular social class membership, then social class would be considered to be an excellent variable to use as a basis for:
A) market segmentation.
B) a hierarchical classification.
C) a frame of reference. d comparison.

Question

When product usage can be correlated with a particular social class membership, then social class would be considered to be an excellent variable to use as a basis for:
A) market segmentation.
B) a hierarchical classification.
C) a frame of reference. d	comparison.

Quizplus · Accepted Answer

Social class is an effective variable for market segmentation because it allows companies to identify specific groups of consumers with similar purchasing behaviors and preferences. By understanding the characteristics of each social class, marketers can tailor their products, advertising, and promotions to appeal to their target audience more effectively. This can lead to increased sales and customer loyalty.

When Product Usage Can Be Correlated with a Particular Social