The elaboration likelihood model proposes that for high-involvement products, marketers should present advertisements with strong, well-documented arguments and follow the central routes to persuasion.

Question

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The elaboration likelihood model suggests that for high-involvement products, consumers are likely to engage in thorough processing and evaluation of information presented in ads. In such cases, presenting strong, well-documented arguments can be effective in persuading consumers through the central route to persuasion.

The Elaboration Likelihood Model Proposes That for High-Involvement Products, Marketers