The multi-attribute attitude model which measures the individual's attitude toward behaving or acting with respect to an object would be the:
A) attitude-toward-motive model.
B) attitude-toward-belief model.
C) theory-of-reasoned-action model.
D) attitude-toward-behaviour model.

Question

Quizplus · Accepted Answer

The attitude-toward-behaviour model (also known as the theory of planned behaviour) measures an individual's attitude toward behaving or acting with respect to an object or situation. It takes into account their beliefs about the object, their evaluation of those beliefs, and the perceived social norms surrounding the behaviour. Therefore, D is the best choice. The attitude-toward-motive model (A) measures an individual's attitude toward the motive for performing a behaviour, while the attitude-toward-belief model (B) measures an individual's attitude toward the beliefs they hold about an object. The theory-of-reasoned-action model (C) is a more general model that incorporates beliefs, attitudes, norms, and intentions to predict behaviour.

The Multi-Attribute Attitude Model Which Measures the Individual's Attitude Toward