The word _____ in the consumer-oriented definition of attitude should be interpreted broadly to include specific consumption- or marketing-related concepts, such as product, product category, brand, service, possessions, product use, causes or issues, people, advertisement, Internet site, price, medium or retailer.
A) product
B) object
C) brand
D) company

Question

Quizplus · Accepted Answer

The word "object" is used in the consumer-oriented definition of attitude to refer to all the specific consumption- or marketing-related concepts mentioned in the sentence.

The Word _____ in the Consumer-Oriented Definition of Attitude Should