Increases in comparative advertising, increased targeting of specialty niches and the increased diversity of supermarket shoppers have all contributed to a decline in brand loyalty.

Question

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The statement accurately reflects the factors that have contributed to a decline in brand loyalty. Comparative advertising has increased as companies try to position themselves against competitors, which can erode customer loyalty. Additionally, targeting specific niche markets can create loyal customers within that niche, but may not translate to overall brand loyalty. Finally, the increasing diversity of supermarket shoppers means that individuals are exposed to a wider range of product choices, making it harder to maintain brand loyalty.

Increases in Comparative Advertising, Increased Targeting of Specialty Niches and the Increased