Social judgment theory states that people's processing of information about an issue is determined by their involvement with the issue.

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Social judgment theory proposes that people's initial attitude toward a issue serves as a reference point, which they use to evaluate new information. The extent to which a person is involved in an issue will directly influence their ability to assess new information and their level of acceptance of that information. Therefore, involvement with an issue has a significant impact on how people process information about that issue.

Social Judgment Theory States That People's Processing of Information About