_______ who favour the theory of instrumental conditioning believe that brand loyalty results from an initial product trial that is reinforced through satisfaction, leading to repeat purchase.
A) Cognitive researchers
B) Personality researchers
C) Behavioural scientists
D) Brand equity researchers

Question

Quizplus · Accepted Answer

The theory of instrumental conditioning is a behavioural approach that emphasizes the role of reinforcement in shaping behaviour. Therefore, behavioural scientists would be the most likely to favour this theory and believe that brand loyalty is developed through positive reinforcement after an initial product trial. Cognitive researchers may emphasize the role of attitudes and beliefs in shaping behaviour, while personality researchers may focus on individual differences in brand loyalty. Brand equity researchers may focus more on the overall value of a brand and its reputation rather than the specific mechanisms of how loyalty is developed.

_______ Who Favour the Theory of Instrumental Conditioning Believe That