When consumers are presented with too much information, called _______, they may encounter difficulty in encoding and storing it.
A) overcapacity
B) information overload
C) information overflow
D) bombardment

Question

Quizplus · Accepted Answer

Information overload refers to the situation where individuals are presented with an excess of information, which can hinder their ability to encode and store it effectively. This can lead to difficulty in decision making and recalling previously learned information. Options A, C, and D are not commonly used terms to describe this phenomenon.

When Consumers Are Presented with Too Much Information, Called _______