There is evidence that subliminal stimuli may influence affective reactions but not consumption actions.

Name: There is evidence that subliminal stimuli may influence affective reactions but not consumption actions.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Studies have shown that subliminal stimuli can elicit emotional responses or affective reactions, but they do not have a significant impact on actual consumption behavior. However, it is important to note that the effectiveness of subliminal messaging is still debated among researchers.

There Is Evidence That Subliminal Stimuli May Influence Affective Reactions