The subliminal perception process requires stimuli to be above the consumer's absolute threshold but below their level of conscious awareness.

Question

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Subliminal perception involves stimuli that can be detected by the senses but are not consciously perceived. However, for the stimuli to have an effect, they must be above the consumer's absolute threshold, which is the minimum level of intensity needed for a stimulus to be detected by the senses. Therefore, the stimuli must be above this threshold but below the level of conscious awareness.

The Subliminal Perception Process Requires Stimuli to Be Above the Consumer's