Consumers subconsciously screen out stimuli that they find psychologically threatening, even though exposure has already taken place. This is an example of:
A) selective attention.
B) selective exposure.
C) perceptual defence.
D) perceptual blocking.

Question

Quizplus · Accepted Answer

Perceptual defence refers to the tendency of individuals to subconsciously screen out stimuli that is psychologically threatening or inconsistent with their beliefs or values. This means that even though the exposure has already taken place, the individual may not consciously be aware of it because their mind has blocked it out. This is different from selective attention, which refers to the conscious act of focusing on a particular stimulus while ignoring others. Selective exposure refers to the deliberate act of seeking out information that is consistent with one's beliefs and values while ignoring information that is not. Perceptual blocking does not refer to a specific phenomenon in psychology.

Consumers Subconsciously Screen Out Stimuli That They Find Psychologically Threatening