In an Integrative Decision Model, an example of a qualitative factor is
A)Revenue
B)Cost
C)Return on investment
D)Product quality

Question

Quizplus · Accepted Answer

Qualitative factors are non-numeric and cannot be measured in numerical terms. Product quality is a subjective factor that varies from person to person and cannot be numerically measured. Revenue, cost, and return on investment are all quantitative factors as they can be measured in numerical terms.

In an Integrative Decision Model, an Example of a Qualitative