A person who has a deep interest in a particular product, a strong desire to acquire more, and a willingness to spend time and money to do it would best describe a(n):
A) fixated consumer.
B) materialistic consumer.
C) person with the need for cognition.
D) ethnocentric.

Question

Quizplus · Accepted Answer

A fixated consumer is someone who has an intense interest in a specific product category and is willing to invest significant time and resources to acquire items within that category.

A Person Who Has a Deep Interest in a Particular