Parker Brothers make a number of board games. For one of their games that relies on high concentration and good strategy skills, they would like to avoid targeting the following consumers in their advertising campaign:
A) consumers with a high need for cognition.
B) visualisers.
C) consumers with a low need for cognition.
D) verbalisers.

Question

Quizplus · Accepted Answer

Consumers with a low need for cognition are less likely to enjoy activities that require high concentration and good strategy skills, making them less suitable targets for advertising a game that relies on these attributes.

Parker Brothers Make a Number of Board Games