_____ is a personality trait that measures the degree of rigidity or openness individuals display towards the unfamiliar or towards information that is contrary to their established beliefs.
A) Innovativeness
B) Dogmatism
C) Ethnocentrism
D) Novelty seeking
Correct Answer:
Verified
Q29: Consumer self-monitoring refers to:
A) the consumers' likelihood
Q30: In the personality trait known as social
Q31: Highly dogmatic consumers will be more accepting
Q32: Trait theory is different from the Freudian
Q33: Consumer innovativeness refers to:
A) how receptive a
Q35: Marketers who position their products or services
Q36: If empirical quantitative measurements were being used,
Q37: Psychologists concerned with the construction of personality
Q38: A consumer who approaches the unfamiliar defensively
Q39: Unlike Freudian and neo-Freudian research, trait theory
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