Researchers who apply Freud's psychoanalytic theory of personality to the study of consumer behaviour believe that an individual's:
A) drives are unconscious.
B) true reason for purchasing a product is unknown to the individual.
C) appearance and possessions reflect his/her personality.
D) all of the above are consistent with Freud's theory.

Question

Quizplus · Accepted Answer

Freud's theory suggests that an individual's drives are often unconscious, and therefore the true reason for purchasing a product may not be known to the individual. Additionally, Freud believed that an individual's appearance and possessions often reflect his or her personality, indicating that all of the above options are consistent with his theory of personality.

Researchers Who Apply Freud's Psychoanalytic Theory of Personality to the Study