Maslow's hierarchy of needs theory postulates a five-level hierarchy. This theory says, in effect, that dissatisfaction, not satisfaction, motivates behaviour.

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Maslow's hierarchy of needs theory proposes that humans are motivated by a hierarchy of needs that must be fulfilled in order. The theory suggests that individuals will only be motivated to pursue higher level needs once their lower level needs have been met, and that the primary goal of human behaviour is to satisfy unmet needs. Therefore, dissatisfaction, rather than satisfaction, is what ultimately drives behaviour.

Maslow's Hierarchy of Needs Theory Postulates a Five-Level Hierarchy