A substitute goal is one that arises when consumers cannot attain a particular goal that will satisfy their needs.

Name: A substitute goal is one that arises when consumers cannot attain a particular goal that will satisfy their needs.
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Question

Quizplus · Accepted Answer

A substitute goal is an alternative goal that consumers pursue when they cannot achieve a primary goal that will satisfy their needs. This can occur due to various reasons such as lack of resources or external constraints.

A Substitute Goal Is One That Arises When Consumers Cannot