Continued deprivation of a primary goal may result in the substitute goal assuming primary goal status.

Question

Quizplus · Accepted Answer

This is known as the substitution principle and is a commonly observed phenomenon in psychology. When a person is unable to attain their primary goal due to various hurdles, they may shift their focus and energy towards a secondary goal, which may occupy a primary status in their minds. This can also occur in cases where a person is repeatedly denied satisfaction from their primary goal, leading them to pursue substitute goals instead.

Continued Deprivation of a Primary Goal May Result in the Substitute