_______ which should logically include all types of research into human motives, is generally used to refer to qualitative research designed to uncover the consumer's subconscious or hidden motivations.
A) Collage research
B) Motivational research
C) Metaphorical research
D) Innate techniques

Question

Quizplus · Accepted Answer

Motivational research is designed to uncover the consumer's subconscious or hidden motivations, which can include a variety of qualitative research methods. The other answer choices are not related to research into human motives.

_______ Which Should Logically Include All Types of Research into Human