The effects of success and failure on goal selection have strategy implications for marketers. Goals should be reasonably attainable, and this means that ads should:
A) promise more than the product will deliver.
B) not promise more than the product will deliver.
C) always over promise.
D) directly state that the product will satisfy more than promised.

Question

Quizplus · Accepted Answer

Ads should not promise more than the product will deliver because unrealistic expectations can lead to disappointment and failure in achieving the goal, which will ultimately decrease consumer satisfaction and loyalty. In order to maintain customer satisfaction, it is better to set realistic expectations that can be reasonably achieved, leading to a greater likelihood of success and positive goal reinforcement.

The Effects of Success and Failure on Goal Selection Have