______ assume that consumers behave by carefully considering all the alternatives and choosing those that give them the greatest utility.
A) Emotional motives
B) Rational motives
C) Innate needs
D) Substitute goals

Question

Quizplus · Accepted Answer

Rational motives assume that consumers utilize a logical decision-making process by weighing the pros and cons of each alternative before making a purchase decision.

______ Assume That Consumers Behave by Carefully Considering All the Alternatives