Segmenting a market based on social class is not logical as consumers from different social classes never vary in terms of values, product preferences and buying habits.

Question

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Social class can be a relevant factor in segmenting a market as consumers from different social classes may have distinct values, aspirations, buying behaviors and preferences for certain products or brands. Such differences can be important for marketers to consider when developing and communicating their marketing strategies. However, it is important to note that other criteria such as age, gender, income, lifestyle, and psychographics may also be useful in segmenting a market, and that individuals within the same social class may have varying needs and preferences.

Segmenting a Market Based on Social Class Is Not Logical