The term consumer research represents the process and tools used to study consumer behaviour.

Question

Quizplus · Accepted Answer

Consumer research indeed refers to the systematic and scientific investigation of consumer behaviour and the factors that influence it. It involves various methods and techniques to collect and analyze data about consumers, such as surveys, focus groups, experiments, and observation. The insights obtained through consumer research are critical for companies to understand their target audience, identify their needs and preferences, and develop effective marketing strategies to meet their demands.

The Term Consumer Research Represents the Process and Tools Used