E-marketing information systems provide extensive tracking capabilities by embedding in the HTML email a ________.
A)web trojan
B)web beacon
C)server log
D)web log

Question

Quizplus · Accepted Answer

Web beacons, also known as tracking pixels or clear GIFs, allow marketers to track email opens and clicks, as well as other user behavior on their website. They are small, invisible images embedded in the HTML of an email that can be used to collect information about the user's activity. Server logs and web logs are not embedded in emails and do not provide tracking capabilities. A web trojan is a malicious software used for hacking and is not related to e-marketing information systems.

E-Marketing Information Systems Provide Extensive Tracking Capabilities by Embedding in the HTML