The information systems used by customer relationship management (CRM)are often ________.
A)outdated
B)unified
C)fragmented
D)redundant

Question

Quizplus · Accepted Answer

Fragmented systems refer to separate and disconnected systems that don't share data or functionality. This can lead to challenges in managing customer data and providing a unified customer experience. Outdated and redundant systems may also present challenges in CRM, but they are not specific to CRM systems only. A unified system, on the other hand, would imply that all CRM functions are integrated into one system, which is not typical in a CRM environment.

The Information Systems Used by Customer Relationship Management (CRM)are Often