The use of live chats as a CRM strategy in the context of customer support will most likely result in ________.
A)high employee turnover costs
B)decreasing profitability
C)considerable savings
D)a decreasing retention rate

Question

Quizplus · Accepted Answer

The use of live chats can result in considerable savings for a company, as it can reduce the need for phone support and decrease resolution times. This leads to improved customer satisfaction and higher retention rates, ultimately improving profitability. It is unlikely to result in high employee turnover costs or decreasing profitability, and may even improve retention rates.

The Use of Live Chats as a CRM Strategy in the Context