________ encompasses the strategies, processes, and information systems that an organization uses to build and maintain relationships with the current and prospective users of its products or services.
A)Enterprise resource planning
B)Customer relationship management
C)Human capital management
D)Supply chain management

Question

Quizplus · Accepted Answer

Customer relationship management (CRM) refers to the strategies, processes, and information systems that businesses use to build and maintain relationships with their customers. It involves tracking and analyzing customer interactions and data to improve customer experiences and drive sales growth. Unlike enterprise resource planning (ERP), which focuses on streamlining internal processes and operations, CRM is primarily focused on external relationships with customers. Human capital management (HCM) is the management of an organization's employees, while supply chain management (SCM) involves the management of the flow of goods and services from suppliers to consumers.

________ Encompasses the Strategies, Processes, and Information Systems That an Organization