eBay's customers enrich the website by reviewing products that they purchase. These reviews are used by buyers to evaluate the sellers on eBay. eBay also provides special privileges to sellers who have higher ratings. This is an example of ________.
A)reverse engineering
B)value chain extension
C)focused strategy
D)niche marketing

Question

Quizplus · Accepted Answer

This is an example of value chain extension, as eBay is providing additional value to its customers by allowing them to review products and using those reviews to evaluate sellers, which ultimately benefits the entire eBay marketplace.

EBay's Customers Enrich the Website by Reviewing Products That They