Businesses tend to resist providing forecast data to those outside the organisation mainly because:
A) of fear of the loss of competitive advantage.
B) it is too difficult.
C) the data is inaccurate.
D) it is too costly.

Question

Quizplus · Accepted Answer

Businesses often consider their forecast data and financial information to be a competitive advantage that sets them apart in the market. Providing such data to outsiders may help them gain a better understanding of the business's strategies and plans, potentially weakening their competitive advantage. Therefore, fear of a loss of competitive advantage is a common reason for businesses to avoid sharing forecast data. The other options, difficulty, inaccuracy, and cost, may also be factors that businesses consider but are usually not the main reasons for their resistance.

Businesses Tend to Resist Providing Forecast Data to Those Outside