Which of the following best describes the concept of serendipity in exporting?
A) modifying products to meet cultural preferences
B) initiating global sales through e-commerce methods
C) relying too much on exports when domestic sales suddenly increase
D) opportunistically responding to unsolicited orders from foreign customers

Question

Quizplus · Accepted Answer

Serendipity in exporting refers to the act of opportunistically responding to unsolicited orders from foreign customers. This means that exporters may not have actively sought out business abroad, but instead stumbled upon it through unexpected means. It can be a valuable tool for expanding exports, as it allows exporters to tap into new markets without extensive upfront investment or marketing efforts.

Which of the Following Best Describes the Concept of Serendipity