________ forecast is based on a buildup, or consensus, of sales forecasts through the firm's own sales channels, adjusted for additional factors such as production capabilities.

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An internal sales forecast is based on the firm's own sales channels and production capabilities. It takes into account input from within the organization, including sales personnel, marketing, and production teams. It is a more reliable forecast than an external sales forecast, which relies solely on market research and analysis. A sales forecast is a general term and can refer to either an internal or external forecast. A pro forma forecast specifically relates to financial projections and is not necessarily sales-focused.

________ Forecast Is Based on a Buildup, or Consensus, of Sales