A system that manages all contacts with customers is a ________ system.
A) customer value chain
B) customer relation management
C) customer supply chain management
D) customer requirements planning

Question

Quizplus · Accepted Answer

Customer relation management (CRM) is a system that manages all contacts with customers, from tracking communication to analyzing data to improve customer experience. Option A, the customer value chain, refers to the stages a customer goes through in their purchasing decision. Option C, customer supply chain management, deals with managing the flow of goods and services from suppliers to customers. Option D, customer requirements planning, is a technique used in production planning and inventory control.

A System That Manages All Contacts with Customers Is a ________