A key benefit of using the balanced scorecard to evaluate business performance is that:
A) it is simple to implement.
B) individual performance measures each have their limitations; the balanced scorecard gives a broader picture of performance.
C) it is limited to financial measures, and so it keeps the focus on the "bottom line".
D) it is a standardized measure, and so it can be readily used to compare companies in different industries on a consistent basis.

Question

Quizplus · Accepted Answer

The balanced scorecard takes into account multiple performance measures, including financial and non-financial ones, giving a more comprehensive picture of business performance than individual measures alone. This helps to address limitations that individual measures may have.

A Key Benefit of Using the Balanced Scorecard to Evaluate