E-marketing information systems provide extensive tracking capabilities by embedding in the HTML e-mail a ________, which is a tiny, invisible image, typically a single pixel with a unique identifier.
A) web trojan
B) web beacon
C) web analytic
D) web log

Question

Quizplus · Accepted Answer

A web beacon, also known as a tracking pixel or clear GIF, can track opens, clicks, and other user behavior, providing valuable data to marketers for measuring the effectiveness of their campaigns. Web trojans and web analytics are not related to e-mail tracking, while web logs are used to record website visits, not e-mail activity.

E-Marketing Information Systems Provide Extensive Tracking Capabilities by Embedding in the HTML