Southwest Airlines offers better fares compared to most of its competitors. This helps the company attract customers who care for economic travelling. Which of the following strategies is being used by Southwest Airlines?
A) product differentiation
B) focused strategy
C) focused differentiation
D) low-cost leadership strategy

Question

Quizplus · Accepted Answer

Southwest Airlines is using a low-cost leadership strategy by offering better fares compared to most of its competitors. This strategy is focused on cost minimization and providing affordable options for customers, which makes it more appealing to those who care for economic travelling.

Southwest Airlines Offers Better Fares Compared to Most of Its