Why were innovations like Apple's iTunes considered to be disruptive innovations?
A) These innovations, when introduced, were not legal.
B) These innovations had a negative effect on all the existing market players.
C) These innovations allowed the parent company to benefit in other product categories.
D) These innovations involved more operational costs.

Question

Quizplus · Accepted Answer

Apple's iTunes was considered a disruptive innovation because it had a negative impact on existing market players like record stores and music distributors. It completely changed the way music was consumed and distributed, causing major disruptions in the industry.

Why Were Innovations Like Apple's ITunes Considered to Be Disruptive