benefits or customer value received by users of a product is called __________.
A) utility
B) synergy
C) consumerism
D) cost-benefit ratio
E) customer lifetime value

Question

Quizplus · Accepted Answer

The benefits or customer value received by users of a product is called utility. It refers to the usefulness or satisfaction that a customer derives by using a product or service. It is the value that a customer gets from the features and functions of the product, as well as from the overall brand experience.

Benefits or Customer Value Received by Users of a Product