Organizational buyers are described as
A) only purchasers of raw materials and natural resources.
B) employees who purchase household items for their personal use.
C) manufacturers, retailers, or government agencies that buy products for their own use or for resale.
D) any individual or group making a purchase worth over $100,000.
E) any man, woman, or child who uses products purchased for a household.

Question

Quizplus · Accepted Answer

Organizational buyers include manufacturers, retailers, or government agencies who purchase products for their own use or for resale to customers. They make purchases in large quantities and are often characterized by a formal buying process and negotiation process. The other options do not accurately describe organizational buyers.

Organizational Buyers Are Described as