product
A) consists of the benefits or customer value received by its sellers.
B) is the cluster of benefits that an organization promises customers to satisfy their needs.
C) is a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value.
D) consists of items that the consumer purchases frequently, conveniently, and with a minimum of shopping effort.
E) is the set of intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value.

Question

Quizplus · Accepted Answer

The definition of a product is that it is a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value. This encompasses both the physical and non-physical aspects of the product, and emphasizes the fact that the product must fulfill customer needs and provide value in order to be successful. Options A, B, D, and E are either incomplete or inaccurate definitions that do not fully capture the essence of what a product is.

Product