societal marketing concept
A) is the moral principles and values that govern the actions and decisions of an organization.
B) is the idea that organizations are part of a larger society and are accountable to that society for their actions.
C) actively tries to understand customer needs and satisfying them while satisfying the firm's goals.
D) involves conducting business in a way that protects the natural environment while making economic progress.
E) is the view that an organization should satisfy the needs of consumers in a way that provides for society's well-being.

Question

Quizplus · Accepted Answer

The societal marketing concept is the view that an organization should satisfy the needs of consumers in a way that provides for society's well-being. It involves considering the long-term value for both the company and society as a whole, rather than just short-term profits, and taking into account environmental and social concerns.

Societal Marketing Concept