United Way of Greater Toronto (UWGT),like many charities,was sitting on a gold mine of donor data.Unfortunately,UWGT was not certain how to use that information to its greatest advantage.UWGT could blanket past donors with generic mailings,but it could not offer donors information that would convince them to donate to UWGT over other charities.Which of the following tools would be most useful for the nonprofit organization to use?
A) a flexible marketing system
B) a database warehouse
C) a customer relationship management plan
D) a competitive intelligence framework
E) a customer-oriented marketing mix program

Question

Quizplus · Accepted Answer

A customer relationship management plan would be the most useful tool for UWGT to use. This would help UWGT organize and analyze their donor data, allowing them to target donors with personalized communications and offers. It would also help them track and manage donor interactions to improve engagement and loyalty. A flexible marketing system, database warehouse, competitive intelligence framework, and customer-oriented marketing mix program are all useful tools, but they may not address UWGT's specific need for effective donor relationship management.

United Way of Greater Toronto (UWGT),like Many Charities,was Sitting on a Gold