Which era of U.S.business history does the following statement best describe? "We are in the business of satisfying the needs and wants of consumers."
A) the production era
B) the sales era
C) the market orientation era
D) the marketing concept era
E) the societal marketing era

Question

Quizplus · Accepted Answer

The statement "We are in the business of satisfying the needs and wants of consumers" reflects the marketing concept era, which emerged in the 1960s and prioritizes customer satisfaction and understanding over production and sales. This era recognized the importance of marketing research, segmentation, targeting, and positioning in creating value for customers and achieving organizational goals.

Which Era of U