__________ is a plan that integrates the marketing mix to provide a good,service,or idea to prospective buyers.
A) marketing strategy
B) marketing program
C) macromarketing program
D) micromarketing program
E) customer relationship management

Question

Quizplus · Accepted Answer

A marketing program is a comprehensive plan that integrates the marketing mix elements (product, price, place, promotion) to deliver a good, service, or idea to prospective buyers.

__________ Is a Plan That Integrates the Marketing Mix to Provide