Newspaper readership has significantly declined in recent years.Not only are traditional newspapers losing subscribers,they are also losing advertisers.To combat these trends,many newspaper publishers now offer online versions of their printed newspapers.This is MOST LIKELY an example of
A) a reaction to a growing economy.
B) a trend that will soon reverse itself because most consumers want a printed newspaper to read during breakfast, on the bus to work, etc.
C) a technological environmental force that restricts the marketing opportunities of newspaper publishers.
D) a social environmental force as a result of changing consumer preferences for information delivered online.
E) a response to an increase in government regulation.

Question

Quizplus · Accepted Answer

The fact that traditional newspapers are losing subscribers and advertisers suggests that there is a social environmental force at play. The trend towards online versions of newspapers can be seen as a response to changing consumer preferences for information delivered online, which is indicative of a broader shift in how people consume media.

Newspaper Readership Has Significantly Declined in Recent Years