Which of the following would a marketer use as a synonym for controllable marketing mix factors?
A)the four Ps of marketing
B)environmental forces
C)macromarketing forces
D)marketing management factors
E)micromarketing factors

Question

Quizplus · Accepted Answer

The four Ps of marketing (Product, Price, Place, Promotion) are considered controllable marketing mix factors that marketers can adjust to influence consumer purchasing decisions.

Which of the Following Would a Marketer Use as a Synonym